Land of the giants.
CLIENT. The Museum of English Rural Life
As part of a high profile relaunch and content campaign, The Museum of English Rural Life (the MERL), commissioned a series of family friendly, educational videos that engaged with contemporary issues.
We created narratives that discussed topical issues such as food biodiversity and genetic modification in a way that was relevant to the museum’s historic exhibitions, developing a visual language inspired by folk art from the MERL’s archives.
Creative Director & Producer. Stuart Simpson
Illustration & Animation. Stuart Simpson
SCRIPT. Jacqueline Haigh
Music. Robin Schlochtermeier
SOUND DESIGN. Kambiz Aghdam
Design Development
![Animation design development, Land of the giants.](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/b64cf8bf-d69c-4479-acc8-5a1b01bd15ff_rw_1920.jpg?h=6f4b68cc452b3d6dbb62c41045847e88)
Shot concepts / Select Storyboard frames
![Animation concept development and select storyboard frames](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/3ced9b9a-a0c3-4986-ad5a-44f83e22a6ae_rw_1200.jpg?h=4e81fc27db1983a6332d437541e8139b)
Motion Frames
![](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/c38ac9bc-68d4-4e61-aada-1e7d0bf57f3f_rw_1200.gif?h=c36cff622e1a0a3df568d528fafad513)
![](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/001de51c-7936-4528-85e5-4fcc1d663717_rw_1200.gif?h=5e5d38001f39a665b279a5530baf906e)
![](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/3e2558d9-df61-4c66-85aa-21a881c5f05f_rw_1200.gif?h=578bd84a19d093974aaa93d16a63ce5e)
![](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/b5fd95db-2f0d-427c-84fa-787a1ca947a8_rw_1200.gif?h=46d0d08cb705556e1fa37ff8428d9973)