Happy Readers.
CLIENT. McDonald's
OMD worked with us to create social content for the McDonald’s Happy Readers campaign.
We created a bespoke, traditional, illustrative style to re-imagine the existing licensed characters.
With over 220,000 views on Facebook within 5 days, it was the most watched video of the campaign.
AGENCY. OMD
Creative Director & Producer. Stuart Simpson
ILLUSTRATION. Tor Freeman
Animation. Stuart Simpson
Music / Sound Design. Elba Studios
McDonalds Happy Readers Campaign - Book covers
Scamps & Storyboard
Social advertising animation storyboard frames
Character Development
Social advertising animation concept development
Background & Style Development
Social advertising animation background development - living room
Social advertising animation background development - sea
Motion Frames