Happy Readers.
CLIENT. McDonald's
OMD worked with us to create social content for the McDonald’s Happy Readers campaign.
We created a bespoke, traditional, illustrative style to re-imagine the existing licensed characters.
With over 220,000 views on Facebook within 5 days, it was the most watched video of the campaign.
AGENCY. OMD
Creative Director & Producer. Stuart Simpson
ILLUSTRATION. Tor Freeman
Animation. Stuart Simpson
Music / Sound Design. Elba Studios
![](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/6e8f82d5-3592-4f01-8b18-f2ec37c91761_rw_1920.jpg?h=ab90a90e712ad6b21f703ccfc7d4f6a6)
![Social advertising animation concept development](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/41a3717a-7910-4364-b6b7-703ddb551fde_rw_1920.jpg?h=46d23da31bbfb97ddec4bf2bcbc418d4)
![Social advertising animation background development - living room](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/5bad277c-8bc1-4f82-8bc6-e0943c618272_rw_1920.jpg?h=dd53377a40aa395125dcb33b553581d8)
![Social advertising animation background development - sea](https://cdn.myportfolio.com/7f4c9b399380f2fdb3a52394c3a3f74f/40a94232-8b8c-4956-989d-d04f6192ae3a_rw_1920.jpg?h=562ef805cadc35cee847963ccb2e810c)